White Space Healthcare Marketing
El Camino Hospital
El Camino Hospital
Elements: Print ads in regional magazines and local newspapers, outdoor posters on bus shelters and bus sides, radio, online banners, internal hospital communications, and physician/trade communications.
Situation: El Camino Hospital (ECH) is a nonprofit, independent hospital nestled in the heart of Northern California’s Silicon Valley. As a community facility funded entirely by the people it serves, the hospital struggles to compete against larger hospital systems and university-based programs (Stanford) with much larger budgets.