We have created several PowerPoint presentations which you might find useful. To request them, please fill out the form on the right indicating which one(s) you want, and we will send them to you via email.
Many Facets of Healthcare Marketing: An introduction to the various aspects of marketing healthcare brands, including regulatory issues, payor relations, internal advocacy, and more.
Branding 101 for Brand Managers: A discussion of the fundamentals of brand design, attributes, elements, and positioning.
Healthcare Marketing 2.0: Balancing online opportunities with existing regulatory requirements can be challenging. But for marketers who know how to do it right, the potential is huge.